Many of the folks that I consult with in the cowering world have been in the hospitality business in some respect. Some are working on their additional locations, some own apartments or office buildings or come from a developer’s mindset. Not many have had the chance to both be a coworking operator and a coworking member and this month I will give you some insight from a member’s experience.
Companies within coworking spaces want the following things.
Community. People join these beautiful spaces for serendipitous moments. While we have lots of work to accomplish to continue building our empires we also appreciate the connections that can be made. If a team member of the community can make introductions or offer events with a purpose this will help create authentic networking that will grow our relationships, the coworking community and the value that I get from having a membership here.
Ease. I love that my team members get an orientation when they join a coworking space since I value the setting of expectations on both sides of having run spaces and as a member working at spaces, but make it easy. Appreciate folks time and make mandatory things quick and efficient. When you have news to share make sure it is accessible in many different formats like the back of bathroom stalls, in email and on messaging services. I want to be a good member, so make it easy for me to be one.
Affordability. People are running businesses and many of these are just starting out so cash flow is very important
Transparency. I understand that you need to make money, and want the prosperity for all involved. Be sure to convey costs upfront. There is nothing worse than paying for a membership and thinking I have my budget all aligned and then getting slammed with small charges here and there that I didn’t plan for.
Flexibility. Companies are growing and often don’t know how slowly or quickly. Not all spaces can do this, but whenever possible encourage discounts for growth, or incentives to stay in the space as they grow their business. If that is not an option just creative enough options of memberships and uses of the space can work as well.
To get shit done. At the end of the day I have a lot of work to get done to make sure that I am meeting deadlines and client’s needs. I love that our coworking space offers yoga, and happy hours and all the other fun activities in the space, but don’t make folks feel bad when they should turn down a fun event to meet a deadline. In Denver one of the biggest complaints I hear about the local WeWork locations is that they harass folks into joining a happy hour that people felt bad enough to actually go due to the peer pressure, that is not the word of mouth you want to be passed around.
I love to talk and equally love to write. Here I will share tips and tricks that I have learned along the way.